I‘m Yilmaz Erman, a specialist with 15 years of experience in the marketing field. I have played a significant role within a team that aids global brands in overcoming communication challenges, serving as a Designer, Art Director, and Creative Group Head.

In the first seven years of my career, I worked as a designer within creative teams that developed advertising campaigns for both local and global brands such as Unilever, HSBC, Canon, and Nike. During this period, I had the opportunity to contribute to projects that won awards from prestigious institutions like the Crystal Apple, Felis, and the Turkish Association of Graphic Designers.

Over the past six years, I have made my mark as a Branding Specialist and Product Designer on various projects. While playing a pivotal role in major corporate identity transformations, I have also been involved in comprehensive UX & UI design processes that integrate with brand identity. I have had the privilege of working with esteemed brands such as Turkish Airlines, Turkish Cargo, Miles & Smiles, and GittiGidiyor/eBay and collaborating with numerous startups worldwide.

Recently, I have discovered the power of a multidisciplinary approach and have focused on designing products that establish brands on solid foundations by blending my expertise in branding with my experience in UX/UI design.

I continue my professional journey as the Creative Director at Tribal Worldwide Istanbul. I also serve as a Branding Specialist and Product Designer in the elite designers' category on Upwork, the world's leading freelancing platform.