YEA
I’m Yılmaz Erman, a creative professional with 15 years of experience working with global brands. I began my career as a Designer and progressed through roles as Art Director, Creative Group Head, and Creative Director.
Throughout this journey, I worked at international agencies such as TBWA/Istanbul, Grey Group, and MullenLowe. After eight years at DDB/Tribal Worldwide Istanbul, where I held my most recent role as Creative Director, I co-founded DifferentGuys,
a London and Istanbul-based company, in February 2025.
Throughout my career, I have developed advertising campaigns for a range of global and local brands, including Turkish Airlines, Unilever EMEA, HSBC, Canon, and Nike. I’ve contributed to over 100 commercial film projects across more than 10 countries, including Italy, Africa, Dubai, the UK, and Hong Kong. I have also directed documentary-style films, most notably Turkish Cargo Mission Rescue, which garnered over 10 million views across social media and major media platforms, including CNN, BBC, and National Geographic.
During this period, I received awards from prestigious organizations, including Kristal Elma, Felis, and the Turkish Graphic Designers Association (GMK). I am a member of GMK and the Royal Society of Arts.
For the past four years, I have focused on exploring the potential of artificial intelligence technologies in the creative industry. As a creative partner with technology-driven ventures like Kling AI, Higgsfield, Hailou, and ThinkDiffusion, I develop innovative projects while leading DifferentGuys’ projects in London and Istanbul. DifferentGuys aims to offer a fresh perspective to the creative industry by combining technological advantages with creative expertise.
DifferentGuys places technology at the center of creativity, co-developing next-generation creative workflows with brands. By merging creativity and technology, we position ourselves as a different kind of partner alongside brands.
I believe that the strong connection experienced creatives build with technology will shape the future of the industry
Yilmaz Erman is a member of
the Graphic Designers Professional Association
and The Royal Society for Arts
If you want to reach me, you can contact me at hi@yilmazermananit.com
YEA
I'm Yılmaz Erman, a creative professional with
15 years of experience in global brands. Starting
as a Designer, I progressed through roles as Art Director and Creative Group Head. I now serve
as Creative Director at Tribal Worldwide Istanbul, part of the DDB group. My journey includes positions at global advertising agencies such
as TBWA/Istanbul, Grey Group, and Mullenlowe.
I've developed advertising campaigns for local
and global brands, including Turkish Airlines, Unilever EMEA, HSBC, Canon, and Nike.
I've contributed to over 100 commercial film projects across 10 countries, including Italy, Africa, Dubai, the UK, Serbia, and Hong Kong. I also
direct documentary-style films, with one of my notable projects being Turkish Cargo Mission Rescue, which reached over 10 million viewers through social media channels, CNN, BBC, and National Geographic. During this period, I contributed to award-winning projects recognized by prestigious institutions such as Crystal Apple, Felis, and the Turkish Graphic Designers Association.
For the past three years, I've focused on artificial intelligence's potential in the creative industry. While developing innovative projects as a creative partner with Kling AI, I co-founded DifferentGuys in London and Istanbul with Ozan Ketenci, aiming to produce next-generation projects by combining AI's budget and human resource advantages with my creative experience.
The creative industry's future will be shaped by experienced creators who can blend artificial intelligence technologies with human expertise.
Yilmaz Erman is a member of
the Graphic Designers Professional Association
and The Royal Society for Arts
If you want to reach me, you can contact me at hi@yilmazermananit.com